Hello! I’m Luli, an illustrator and graphic designer based in London, UK.
My work combines storytelling, character, and colour to create illustrations and designs that evoke warmth and connection. Over the years, I’ve collaborated with a diverse range of clients, including publishers, toy brands, stationery, and lifestyle companies, bringing whimsical and playful ideas to life through thoughtful design and craftsmanship.
My illustrations often draw inspiration from animals, nature, and those small, quiet moments where imagination comes alive. Whether I’m designing for picture books, toys, packaging, or personal projects, I aim to create work that feels warm, genuine, and full of heart..
My work combines storytelling, character, and colour to create illustrations and designs that evoke warmth and connection. Over the years, I’ve collaborated with a diverse range of clients, including publishers, toy brands, stationery, and lifestyle companies, bringing whimsical and playful ideas to life through thoughtful design and craftsmanship.
My illustrations often draw inspiration from animals, nature, and those small, quiet moments where imagination comes alive. Whether I’m designing for picture books, toys, packaging, or personal projects, I aim to create work that feels warm, genuine, and full of heart..
Clients include: Scholastic, Oxford University Press, Yoyo Books, Deux Coq’s d’or/Hachette, Mama Elephant, Momiji, and many others.
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